Brand Backfire: Reputation Recovery Crisis Management Game for Business Class

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In Brand Backfire: Reputation Recovery, students take on the role of a corporate crisis team after a major brand disaster. With only limited resources and high public scrutiny, teams must choose the best strategies to restore their company’s reputation.

How it works:

• Students read the scenario and imagine themselves as brand managers in a PR emergency.
• They review a list of possible resources and select 3 key tools to help repair the brand’s image.
• Teams justify their decisions, then compare their choices to the “expert” scoring key.
• The highest-scoring team earns the title of Crisis Management Champion!

Skills Covered:

• Public relations and brand management
• Crisis communication strategies
• Team collaboration and decision-making
• Problem-solving under pressure

What’s Included:

• Teacher script for introducing the game
• Scenario and student instructions
• Resource list
• Answer key with points and uses
• Exit ticket reflection sheet

Perfect For:

• Business, marketing, or entrepreneurship classes
• Real-world applications
• Fun Friday activity or brain break with a professional twist

Turn your classroom into a high-stakes PR war room and watch your students think, debate, and strategize like real-world professionals!

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