Super Bowl Business Challenge | Marketing, Budgeting, Social Media & Pitch

 Check out the PREVIEW!

Bring real-world marketing, branding, and business strategy into your classroom with this Super Bowl Business Project! Students take on the role of a marketing team and build a complete Super Bowl advertising pitch—from choosing a rival brand to designing a commercial concept, budgeting millions of dollars, and creating a full social media campaign.

Perfect for Business, Marketing, Entrepreneurship, CTE, and Social Media classes, this hands-on project guides students step-by-step through analyzing brand identity, developing an ad concept, calculating realistic Super Bowl ad costs, and preparing a Shark Tank–style final pitch. No filming required—students simply present their strategy.

Engaging, creative, and easy to implement, this project works great for a multi-day lesson, a unit project, enrichment, or an alternative assessment.

What’s Included Student Pages

• Pick-Your-Rival Worksheet
• Part 1: Brand Identity & Target Audience
• Part 2: Super Bowl Commercial Concept
• Part 3: Budgeting & Super Bowl Ad Cost
• Part 4: Social Media Campaign
• Part 5: Final Pitch Outline
• Student-Friendly Rubric

Teacher Pages

• Teacher Script: Project Introduction
• Teacher Script: Explaining the Final Pitch
• Bell Ringer
• Exit Ticket
• Full Teacher Rubric (40-point)
• Student-Friendly Rubric
• Suggested Pacing Guide (6 days total)

Skills Covered

• Branding & brand identity
• Target audience analysis
• Advertising design & message development
• Budgeting and cost justification
• Social media strategy & digital marketing
• Competitive analysis (rival brands)
• Presentation skills
• Critical thinking & business decision-making

Why Teachers Love It

• Easy to implement with clear, ready-to-teach materials
• Works for individual or group projects
• No technology or filming required
• Real-world business and marketing connections
• Highly engaging before, during, or after the Super Bowl
• Great for an alternative assessment, project week, or semester wrap-up

Perfect For

• Business
• Marketing
• Social Media
• Entrepreneurship
• Principles of Business
• CTE courses
• Middle School & High School
• Project-based learning

 If you enjoyed this activity, explore the fun options below!

Check out our T-Shirts!

Follow  SCRUB SQUAD for more LESSONS!

Check out all the sticker designs.