Targeted Advertising and Your Data

Targeted Adverts Online & Personal Data. PSHE 2020 Lesson. Editable 19 slide PowerPoint Lesson, Lesson Assessment, Student Resources, Signposting to extra support services. Bonus Mindfulness Activity and much more.

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Learning Outcomes:
To describe the three main types of targeted advertisements and explain how they work
To explore the role of the advertising standards agency (ASA)
To evaluate the role targeted advertising played in the outcome of the 2016 Brexit referendum

Some Key Terms Covered
Contextual, Geotargeted, Retargeted , Targeted , Advertisements, Pop Ups, ASA

PSHE (Assessment) Objectives
I can explain how geotargeted, contextual and retargeted advertisements work
I can explain the role of the Advertisement Standards Agency
I know when I am being subjected to targeted advertisements online

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Each Lesson Pack Contains:
☞ 1 Fully Editable PowerPoint (Learning Outcomes, Confidence Checkers, Assessment of Learning, Variety of Tasks, Video Embedded URL Clips, Engaging Premium Quality Slides, Extra Support Websites, Challenging & Thoughtful Questioning)
☞ Most lessons include a Worksheet
☞ Assessment Opportunity (Confidence Checker)
☞ Teacher Notes (On some slides)

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