Music in Advertising - FULL LESSON-Distance Learning | Google Slides™

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Grade Levels:

10th - 12th, Higher Education, Adult Education, Homeschool, Staff

Subjects:

Music, Other (Music), Marketing

Resource Type:

Lectures, Worksheets

Formats Included:

Zip + Google Apps™

Total Pages:

40+

Teaching Duration:

1 month

Description
Videos

Description

Music in Advertising

- The Music Espionage -

This lesson and supporting resources provide an extremely detailed account of how and why music is used with Advertising, and how it plays an extremely important element in a successful ad campaign. It covers topics like, what are advertising appeals, the effectiveness of music in marketing, sonic/brand logos, how music drives a story, jingles and lots more.

All material, presentations and worksheets, within this resource has been recently updated and now includes links to online 'Distance Learning' versions through Google Slides™. This allowing extra flexibility and continued support if students are learning and engaging from outside the classroom at home.

This resource is closely related and connects extremely well with other lectures and resources from within the bundle; lessons like “Generations and Their Music”, "Music in Society", "Music and Politics" and “Culture Industry” and "Music Censorship".

The material in this resource would easily cover 2 to 3 lessons, with a detailed presentation that also has two classroom tasks and 3 additional Task worksheets for learners to complete throughout the lesson or as a homework. Each of these Tasks/Worksheets come in a “No Style”, black and white print out or an attractive, “Styled” version to help engage learners. Moreover, one of these tasks comes with both visual Ads and Music. Students are tasked with not only matching music to a piece of marketing material but also commenting on their reasoning behind their choice.

In this package:

- PRESENTATION – Music in Advertising(.pdf High quality)

- PRESENTATION – Music in Advertising - COMPRESSED(.pdf compressed quality)

- PRESENTATION – Music in Advertising - (.pptx PowerPoint - read-only)

- VIDEO – Revision video of the presentation to aid learning and help with student learning.

- GOOGLE SLIDES™ - Resource sheet with links to Digital Learning version of material (.pdf)

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- WORKSHEET – CLASS TASK 1-Listening Music Appeals in Action-Styled

- WORKSHEET – CLASS TASK 1-Listening Music Appeals in Action-No-Style

- VIDEO-TASK 1-Sonic Branding-Time for Video (Create music for an Ad campaign)

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- WORKSHEET – CLASS TASK 2-Target Markets-Styled

- WORKSHEET – CLASS TASK 2-Target Markets-NoStyle

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- WORKSHEET – TASK 1-Creating a Sonic Trandmark-Styled

- WORKSHEET – TASK 1-Creating a Sonic Trandmark-NoStyle

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- WORKSHEET - TASK 2-Analysing Music in Adverts-Styled

- WORKSHEET - TASK 2-Analysing Music in Adverts-NoStyle

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- WORKSHEET - TASK 3-Matching Music to visual Ads-Styled

- WORKSHEET - TASK 3-Matching Music to visual Ads-NoStyle

- FOLDER – Music + Marketing Images - TASK 3-Songs + Ads

WARNING – Before you buy this resource PLEASE READ!

The embedded links to YouTube within this resource/presentation may not be suitable for all learner ages. It is the teacher/lecturer’s responsibility to monitor and check before engaging with learners. We have tried to ensure that video/music examples are suitable for all classrooms, but this really depends on the learning environment and age range of your learners. Thank you for understanding!

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Product License:

Unlimited copies for you. However, you may not distribute additional copies to friends, fellow teachers, or students.

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